Hello,

I'm Emma Winowiecki.

A versatile communicator with over six years of public media experience and expertise in marketing, content creation, and fundraising.

Let's connect.

Skills

There are many skills that make an effective communicator. Here are a few of mine:

Strategic Communications

Digital Marketing

Newsletter Management

Fundraising Strategy

Social Media Management

Data Analytics

Content Management Systems

Adobe Illustrator

Adobe Photoshop

Adobe Premier Pro

Adobe After Effects

Canva

Wordpress

Salesforce

experience

I've had many roles in my career, from journalist and content creator to marketer and fundraising specialist. Learn more below, or download my resume here.

Michigan Radio

Michigan Radio is a public radio station located in Ann Arbor, MI. As Michigan's NPR News Leader, Michigan Radio is the largest public radio station in the state.

Digital Communications Specialist

November 2021 - Present

I currently lead the station's digital communications strategy. By building bridges between departments, I have been able to better promote Michigan Radio’s award-winning reporting, grow its audience, and increase donations to support our nonprofit journalism.

I ensure brand consistency across digital communications, platforms, and products. I also coordinate goal setting and strategy development for digital projects such as audience development initiatives, enterprise reporting, and podcasts. Finally, I support the rest of our fantastic digital team by pitching in on social media strategy, as well as maintaining the Michigan Radio website, including SEO strategy, site organization, and page management.

Digital Producer

November 2017 - November 2021

I produced a range of digital content and reporting, including breaking news and analysis of current events. I relaunched the daily newsletter which saw subscriptions double in its first six months.

Michigan state university

September 2020 - May 2022

Master of Arts: Strategic Communications

Graduate Certificate: Digital Media

university of michigan

September 2013 - April 2017

Bachelor of Arts: Communication & Media Studies and Film, TV & Media

Portfolio

EXPERTISE

Show, don't tell? I got you.

Michigan Radio Corporate Sponsorship 2022-23 Media Kit

Michigan Radio Development Website (2022)

I designed, wrote copy for, and built this website to support Michigan Radio's membership, philanthropy, and corporate sponsorship efforts. Despite facing challenges posed by the available CMS, I was able to produce a product that addressed the needs of all three departments while remaining true to Michigan Radio's voice and brand.

Michigan Radio social media & web tile ads (2022-23)